Gap added 62 new tall styles this week, mostly cozy sweaters, corduroy, and pajama sets, and 31 of them launched already discounted. Tall jeans held at a 50% median discount for a second straight week.
J.Crew's tall selection shrank again this week, its third straight weekly decline. Only a handful of new styles arrived, each already down to a single size, and two of the three corduroy colors we flagged last week are already gone.
Old Navy's tall sale share fell from 100% to almost 75% this week, and every new arrival we flagged last week for launching already discounted is back to full price. Sweaters lost the sale almost entirely while dresses and pajamas got even deeper.
Combined tall sale share across Old Navy, Gap, Athleta, and J.Crew fell from almost 85% to almost 75% this week, driven almost entirely by Old Navy's sitewide promotion ending. Gap held steady, Athleta rotated its 30% off promo to new styles, and J.Crew's tall assortment kept shrinking.
Athleta added a batch of new tall styles across many colorways this week, nearly all at full price, while the 30% off promotion we flagged on August 12 expired. Sale share fell from 55% to 40%. The deep jacket clearance survived.
Gap's tall sale share climbed from 65% to 80% this week, and the jeans took the deepest cut: several styles at 70% off with the complete tall 27 to 33 waist run in stock. Fall and holiday arrivals landed the same week.
J.Crew's typical tall discount reached 30% this week, with 85% of tall dresses now on sale. Corduroy barrel pants, a car coat, and a full-run navy Margeaux blazer landed at the same time.
Old Navy discounted nearly every tall style it carries this week, most of them at a flat 40% off. The only holdouts are a Disney collab, and a batch of brand new fall styles launched already marked down.
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