Old Navy's tall sale went from about 75% of the store to nearly all of it in a week, and most of it sits at a flat 50% off. Leggings, tees and sweaters that were 20% off seven days ago are half price.
Old Navy put nearly its whole tall section at 50% off while Athleta let its promotion expire and prices went back up. Gap's deepest denim discounts rose, and J.Crew's dress rebound lasted exactly one week.
Athleta's tall sale widened from about 40% of the store to almost 70% in six days, and a 40% rate now sits alongside the usual 30%. The Skyline Zip Pant that was full price last week is $89 with the complete tall 0 to 16 run.
Gap's tall denim went from about 70% of the category on sale to almost 95% in six days, with the typical cut settling around 40%. The deepest washes held at 70% off with the complete tall 27 to 33 run, and the $23 jeans held a third week.
After three weeks of shrinking, J.Crew's tall selection grew. A batch of tall dresses and pants that were missing last week is listed again, most of them between 55% and 75% off, and most with only one or two sizes available.
Old Navy repriced very little this week after the sitewide event ended. Tall jeans and sweatshirts are at a 50% typical discount, and the fall arrivals that went back to full price last week are still sitting there unsold.
Athleta's tall sale widened from about 40% of the store to almost 70% in six days, and the 40% band now covers the fall collection. J.Crew put a batch of tall dresses back on the site. Old Navy and Gap held steady.
Athleta's tall sale share held around 40% this week as a new round of its recurring 30% off promo landed on different leggings while last round's styles reverted to full price.
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